The Louis Vuitton Totally PM, a beloved tote bag known for its practicality and chic simplicity, is no longer in production. Its discontinuation in 2017 marked the end of an era for many loyal Louis Vuitton customers, sparking ongoing discussions and searches for pre-owned examples. This article delves into the reasons behind its discontinuation, explores its legacy, and offers insights into the world of discontinued Louis Vuitton handbags, placing the Totally PM within the broader context of the brand's evolving product line.
A Guide to Discontinued Louis Vuitton Handbags:
Louis Vuitton, a house synonymous with luxury and heritage, has a long history of introducing and discontinuing bags. This constant evolution reflects shifting fashion trends, material innovations, and the brand's strategic efforts to maintain exclusivity and desirability. Discontinued bags often become highly sought-after collector's items, their value appreciating over time due to their limited availability. Understanding the reasons behind discontinuations provides context for the current market and the value placed on these coveted pieces. Factors influencing discontinuation include:
* Material Availability: Changes in the sourcing of leather, canvas, or other materials can impact production. If a specific material becomes scarce or expensive, a bag may be discontinued to maintain profitability.
* Design Evolution: Louis Vuitton regularly updates its designs to remain current and appealing to its target market. New styles often replace older ones, leading to discontinuation. This is arguably the primary reason behind the Totally PM's demise.
* Production Costs: Manufacturing costs can fluctuate, making certain bags less profitable to produce. The brand may choose to discontinue less profitable items to focus resources on more successful lines.
* Market Demand: While counterintuitive, low market demand can lead to discontinuation. If a bag consistently underperforms sales expectations, the brand may decide to discontinue it to streamline its offerings.
* Brand Repositioning: As the brand evolves its image and target audience, certain styles might no longer align with the desired aesthetic. This can lead to the discontinuation of bags that no longer fit the overall brand strategy.
The Totally PM, despite its popularity, fell victim to these dynamic forces within the luxury goods market. Its discontinuation, however, doesn't diminish its lasting appeal. Many owners still cherish their Totally PMs, appreciating their timeless design and durable construction.
Why was the Totally bag discontinued? (r/Louisvuitton and other online forums):
Online forums dedicated to Louis Vuitton, such as r/Louisvuitton, are brimming with discussions about discontinued bags. The Totally PM's discontinuation is a frequently recurring topic. While Louis Vuitton doesn't publicly state the precise reasons for discontinuing specific items, online speculation and analysis suggest several contributing factors:
* Replacement by the Graceful MM/PM: The most widely accepted reason is the introduction of the Graceful MM and PM. These bags offer a similar silhouette and functionality to the Totally PM but with subtle design differences. The Graceful line arguably represents a more modern interpretation of the tote bag, aligning with current fashion trends. The Graceful, unlike the Totally, remains available, though only in specific materials and colors at any given time.
* Material Costs: The canvas used in the Totally PM might have become more expensive to source or produce, making it less profitable for Louis Vuitton. The shift to potentially less expensive materials in the Graceful line could be a contributing factor.
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